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Behind the Scenes with H&M Loves Coachella

H&M has teamed up with Coachella for an exclusive co-branded collection and The Socialite has a sneak peek of what went down on the location shoot, check it out…

After the success of last year’s collaboration with Coachella, fashion favourites H&M will be teaming up with the music festival once again for a co-branded collection called #HMLovesCoachella. The Swedish fashion chain announced that H&M Loves Coachella hits U.S. stores this March 24, with an online sneak-peek that will be released the previous day.

The collection seeks inspiration from the now-iconic Coachella Valley Music and Arts Festival. Hippie road-trip vibes come through in folky blouses, beading, fringe, printed jumpsuits and the requisite denim cutoffs. Of course there are major accessory offerings, too. Expect floppy hats, booties and sunnies worthy of stalwarts like Vanessa Hudgens, Kate Bosworth and Alessandra Ambrosio. There are also pieces for guys: printed tees and shorts ranging from Bermuda to denim.

Models Adwoa Aboah, Hailey Baldwin and Julia Cumming were on set of the H&M Coachella 2016 campaign and were captured in these Behind the Scene pics, check it out…


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