Fashion Focus: Stan Smith

In this Fashion Focus piece, The Socialite discovers more about Stan Smith and why it has become a firm fashion staple in many celebrities wardrobes. Check it out…

The iconic item has become famous for the number of styles it can be worn and it has also become a favourite for celebs world-wide as a style essential in 2014.

Stan Smith, an American tennis player nicknamed the ‘Gentleman of the Courts’, is one of the greatest and most successful. The first ever leather upper on-court shoes were named after him in the early ‘70s after Stan’s remarkable success while wearing them.

The shoe, now an adidas Originals silhouette after shifting from performance to style, is one of the most iconic footwear styles in existence. Uniting streetwear with simple, high-end style, the Stan Smith model is one of the few truly unisex silhouettes out there. There are nuances for the experts, but it’s a shoe for everyone.

As a shoe for everyone, it has become famous for the number of different styles and the range in which it can be worn, from hip hop to hipsters, high fashion to skate; but because of its simple, classic design and through its understated elegance, the Stan Smith always manages to compliment any outfit.

Because of this all-rounded nature, it has become a favourite for celebrities world-wide, choosing their ‘Stans’ as a style essential to match any outfit. Gisele Bundchen recently shot a spread for French Vogue, completely in the nude, except for her Stan Smiths.

Newly-appointed Global adidas brand ambassador, Kanye West has also been dressing down his stylish look with his pair, as have other fashion influencers including Gabriel Aubry, designer Phoebe Philo and blogger Camille Charriere. Hip hop stars, Kendrick Lamar and Big Sean, as well as master street magician, Dynamo, have seemingly got in on the act too, evidently also fans of the cult classics.

These Stan Smith shoes are available at adidas Originals stores at a recommended retail price of R999.00.

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