The G-Star RAW Summer 2013 Collection was recently launched in Sandton City and at the V&A Waterfront, check it out…

G-Star continues the evolution of 3D denim and introduces new fits for men and women  in their latest summer offering.

The process of creating destroyed denim is an art by itself. Finished by hand, it takes expertise to make denim look and feel natural, old and authentic. Every G-Star denim is made with an eye for craftsmanship to create a premium Destroy finish that makes every item unique.

Every season G-Star continues its search for the perfect blue. This summer the denim range for men includes an emphasis on bright, aqua like, denim blue. The Arc Loose Tapered comes in Azure denim, which combines an intense blue with white paint spots for a summer look. Also the G-Star Elwood, that marked the beginning of the 3D denim evolution, features a blue that is very bright at the knees and upper legs.

Check out the pics below for a sneak peek of the summer collection…