Introducing the Launch of ‘Sport & the City’

Ellesse announces the launch of ‘Sport & the City’ supported by Lonely Planet where you could win a fully paid trip to one of four exciting European cities. The Socialite went along to find out more…

Vuvuzela’s, makarapa’s, bright South African flags and painted faces, South Africans have an enthusiasm for sports, which they exhibit proudly.  To celebrate this passion for sports, ellesse, the Italian apparel brand synonymous with sports, fashion and ‘la dolce vita’ has launched Sport & The City, an online photographic competition for the months of June and July.

Ellesse is looking for fans to take a photograph of any sporting moment that makes their city special.  These images should truly capture the spirit and emotion of a city and each photograph should look to capture 3 fundamental principles – Sport, Style and Creativity.

There will be 4 winners who will be given the opportunity to travel to one of four different European cities (London, Barcelona, Rome or Athens) while documenting their trip with a new SLR digital camera. Interim prizes will also be provided by our partner Lonely Planet, alongside some smaller cameras.

Freeway Football, a social development project, (The words “Freeway Football” to be hyperlinked to website has already shared some of their images from Khayelitsha in Cape Town, and we are encouraging all South Africans to share amazing sporting moments against the colourful backdrop of their cities.

Share the passion of sport and your city and win big in 2010. For more information visit

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