The popstar has joined forces with Adidas in what she is calling “the partnership of a lifetime”. The Socialite shares a sneak peak of the collection and what you can expect next…
After announcing a multiyear partnership with Adidas in April, Beyoncé has finally revealed the highly anticipated Ivy Park collection.
“It incorporates my personal style and expands that to include something for everyone,” says Beyoncé when asked about her Adidas Ivy Park line in a recent interview with Elle. “I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power.”
She has also stated that the upcoming collection isn’t a women’s exclusive drop as the apparel pieces and sneaker options will also be arriving in men’s sizing as well.
“I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
Beyonce’s Ivy Park label was first established back in 2016 and sold exclusively at Topshop. Following sexual harassment drama with TopShop owner Phillip Green, Beyonce pulled the line, bought back Green’s Ivy Park shares, and became the sole owner of her brand in 2018.
The Ivy Park collection features tracksuits, bodysuits and jumpsuits as well as items like over-sized hoodies that pair Bey’s signature style with the Adidas three stripe design.
The Run the World singer will also work with Adidas to co-create a range of new products across categories “from performance to lifestyle” and has been appointed as a “creative partner” for the sportswear giant.