Hooters SA is delighted to be launching a brand new loyalty programme for their guests and The Socialite has the exclusive, check it out…

The Hooters Rewards card will be made available at all Hooters branches later this month and The Socialite is proud to have produced a custom video showcase to feature the new loyalty programme coming soon to Hooters SA nationally.

“We enjoy a strong following of loyal guests who appreciate the value that we deliver on a regular basis. Hooters Rewards is our way to personalize our communications with our guests and to thank them their loyalty” says CEO of Hooters SA Gordon Jestin.

The loyalty programme was made possible by Vas Holdings, a leading lifestyle and loyalty programme service provider in South Africa. Vas Holding’s patented technology enables Hooters SA guests to redeem offers at any Hooters branch in South Africa location regardless of which point-of-sale technology is used allowing redemptions to be tracked in real-time.

“Vas Holdings has worked closely with Hooters SA to integrate our technology into the brand’s new loyalty program ensuring that we enhance each individual guest’s experience.” said Gilad Abelman, Managing Director of Vas Holdings.

With the introduction of the Hooters Rewards card, it’s easy for guests to earn rewards on their favourite food and drink items, stay up-to-date on the latest events and specials and even enjoy a ‘Cash Back’ system. Members get 5% ‘Cash Back’ on the total of their bill, which is then electronically credited to your Hooters Rewards loyalty card. Your accumulated balance can be used to spend in the restaurants.  There are two tier levels with different benefits you’ll also be given access to a host of national voucher partners and discount service providers which include the likes of Europcar, Tiger Wheel & Tyre, Mango Airlines, The Golfers Club and discounted accommodation and many more.

The Socialite recently paid a visit to Hooters on the Rocks in Umhlanga, Durban to film the “Hooters What’s Your Number?” campaign coming soon to The Socialite video portal. Check out a few pics Behind the Scenes below: