This season Lee has launched with a bang with their latest campaign for Spring/Summer 2011. The Socialite finds out more…
“The City is Mine” campaign was recently launched and encourages local fashionistas and people alike to be passionate about your city and all that is unique within it.
The campaign showcases how each South African city is diverse and beautiful in its own way with Cape Town and their beloved Table mountain, Johannesburg and its city of lights and good old Durban- the city of surf and sun.
Why not indulge in a Lee item this season and show the rest of the world what they’re missing out on.
“The City is Mine.” Live for every moment in the city streets that are yours.
Your style. Your streets. Your own.