Benetton Launches Worldwide Casting Session

Benetton has introduced the first global online casting session to find the personal styles of young people and their vision of the future. The “It’s My Time” competition selects twenty new faces from around the world and secures them a place in the United Colors of Benetton autumn-winter 2010 campaign.

The democratic campaign, is open to the world and its young people, in perfect Benetton tradition. It’s My Time is truly an innovative communication campaign in the name of open culture. From 8 February to 16 March 2010, the young people taking part in Benetton’s global casting session will be voted by the web community. The 100 finalists will then be evaluated by a specially-formed jury of experts, who will choose 20 finalists to fly to New York and feature in United Colors of Benetton’s advertising campaign for autumn-winter 2010/2011, under the lens and creative guidance of British photographer Josh Olins.

It’s my Time is completely free and open to anyone, regardless of sex or geographical origins, provided they are at least 14 years of age and have no contractual modelling commitments at the time of entry and for the duration of the competition.

Visit the site now at and stand a chance to become a face in the United Colors of Benetton autumn-winter 2010 campaign.

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